Aaron E. Martlage has spent over a decade innovating new products and improving the user experience for software solutions large and small. His unique combination of hands-on design expertise and business leadership provides a foundation for user-centric product creation with a deep understanding of the utility, healthcare and financial industries.
Mr. Martlage most recently acted as Juice Technologies' VP Global Strategy/Director, Innovation responsible for incubating and developing new cleantech products. His team of engineers and product specialists licensed and developed intellectual property into commercial products for the Electric Vehicle (EV) and home energy management markets. During his tenure Mr. Martlage developed an EV charging product based on a patent with partner San Diego Gas & Electric as well as invented and led the development of Zephyr, a cloud-based data aggregation platform for the utility industry. He established new business development and partner opportunities with several multi-billion dollar companies, including TE Connectivity, Belkin International and Convergys, to integrate technology and manufacture/market the Innovation Group's designs. Mr. Martlage worked to ensure the products met the market needs while providing a second-to-none consumer experience.
Prior to Juice, Mr. Martlage was Director of Product Design and Development with ColdLight Solutions, a Philadelphia-based early stage company developing Artificial Intelligence for deep data mining. He led the design and development of the system to detect trends in web traffic, electricity market pricing and banking data while also helping raise capital and establish strategic partnerships. Under his leadership, ColdLight won several awards including Microsoft Start-up of the Day and Philadelphia Chamber of Commerce Technological Excellence.
Mr. Martlage was Design Director for Electronic Ink, a software user experience consultancy providing user-centered design and research to Fortune 500 customers around the world. His team was responsible for creating user interface concepts for web and desktop applications incorporating information architecture, visual and service design. While at Electronic Ink, he designed a visual inspection system for packaging and product assembly lines; led a service design project for a major teaching hospital; designed a black-box data playback system comprised of audio, video, radar and network data; and designed a 9-1-1 emergency dispatch system for which the team won the Design Distinction award from ID Magazine and was featured in the New York Museum of Modern Art exhibit Talk To Me in the summer of 2011.
While employed by the international conglomerate Siemens, Mr. Martlage led multiple teams of designers and human factors specialists for Siemens Corporate Research designing enterprise product user interfaces for the NYCT Subway PA/CIS System, building energy and security management systems, and medical imaging software frameworks in the US, Germany and Hungary. He has coordinated user experience testing in Belgium, the Netherlands, Germany, and the US. Mr. Martlage also designed software user experiences at Siemens Medical Solutions for their next generation hospital information system focusing on cardiology, radiology, and the product portal.
Mr. Martlage has several design patents pending and is a certified Scrum master. He is a graduate of Boston University where he received a Bachelor of Science cum laude in Communications, Advertising.